Choosing a name is possibly the most important part of establishing your business. The name is your brand, how you’ll be known across the internet and how customers will refer to you. Take some time coming up with a good one.

Tips to Choosing the Perfect Business Name

#1 | Be Original

The more original, the better. You don’t want your business to be confused with another business because you can lose potential customers. Also, there are numerous copyright and trademarking laws in play with business names that are already established. So, choose an original name to avoid starting your business off on the wrong foot.

#2 | Research

Once you settle on a name, go to the U.S. Patent & Trademark Office’s database. There, you can look for similar business names, misspellings, and more that can interfere with the success of your business in the long run.

Then, go to your Secretary of State’s website to make sure your business name is completely original. This step is only necessary if you’re going to be doing business as a corporation, LLC, or limited partnership.

As a general rule of thumb, it’s also a good idea to see if your business name is available as a web domain. If it’s not, you may want to reconsider the name you’ve chosen. In this technological age, a business must have a web domain. If your business name is being used by a different website, again you’re setting yourself up for confusion and profit losses in the future.

#3 | Seek Help

Reach out to an experienced business lawyer to make sure you are taking the right steps to ensure your business’s long-term success. You can call 702.451.7077 to schedule a consultation today.